Student
Through the many schools that i’ve attended, I have always been the top student .
Traveler
Voyaging across the globe has given me many diverse perspectives. And how other people live in other countries
Musician
Music has always been an outlet for me and a way to express those feelings to others.
Friend
My top value is making friends that i will keep for the rest of my life and the connections i will make.
About Me
Hi! I’m Tanner — welcome to my corner of the internet.
I’m a student at the University of Nevada, Reno, balancing campus life, creativity, and a whole lot of learning. My days are a mix of studying subjects like marketing, humanities, gerontology, and Spanish, diving into research projects, and constantly challenging myself to grow both academically and personally.
When I’m not working on assignments or exploring new ideas, you’ll probably find me DJing, listening to jazz or classical music, decorating my space with creative touches, or discovering new spots around Reno and Las Vegas. I love writing, designing, and turning everyday experiences into something meaningful — whether that’s a reflection, a project, or a blog post.
This blog is my space to share what I’m learning, what I’m creating, and what I’m figuring out along the way. From college life to personal development to the things that inspire me, I hope something here connects with you.
Thanks for stopping by — I’m glad you’re here.
Stay a while!
My Resume
TANNER WOODS
Reno, NV • University of Nevada, Reno
Email: Tannerwoods@gmail.com
OBJECTIVE
Motivated and creative marketing student seeking opportunities in the advertising industry. Skilled in branding, social media strategy, consumer behavior, and campaign development. Looking to apply strong communication, design sense, and analytical skills to help brands connect with their audiences.
EDUCATION
University of Nevada, Reno — B.A. (In Progress)
Marketing + Communications coursework, expected graduation 2028
Relevant Courses: Principles of Marketing, Microeconomics, Core Humanities (research & writing), Gerontology (consumer aging), Spanish, NevadaFIT experiential programs
SKILLS
Advertising & Marketing:
• Brand Strategy & Positioning
• Social Media Content Creation
• Consumer Segmentation & Targeting
• Basic Market Research (surveys, interviews, analysis)
• Campaign Planning (message, channel, budget)
• SEO & Paid Search Basics
• BizCafe Simulation: pricing, promotion, staffing, metrics
Creative & Technical:
• Canva, Adobe Creative tools (intro level)
• Copywriting & blog writing
• Visual storytelling
• Presentation design
• DJ/event music selection (audience engagement insight)
• WordPress / basic website editing
Soft Skills:
• Strong communication & writing
• Attention to detail
• Customer service
• Team collaboration
• Time management
EXPERIENCE
Marketing & Advertising Projects (Academic + Personal)
University of Nevada, Reno | 2024–Present
Developed marketing plans including product strategy, pricing, and promotional messaging.
Worked on brand analysis and positioning for class projects (Numark DJ controllers, classical music/comparison assignments, etc.).
Conducted market segmentation, created tables, personas, and promotional recommendations.
Gained hands-on experience through BizCafe business simulation: managed budgeting, advertising spend, employee satisfaction, pricing strategies, and customer satisfaction metrics.
Created written content including outlines, essays, and descriptive pieces centered around consumer behavior, culture, and communication.
Customer Service & Engagement Experience (If you’ve had any job, even informal—add it here. If not, I’ll rewrite this section.)
Barista / Retail / Service Role (Example Placeholder)
Provided fast, friendly service to customers in a high-traffic environment.
Learned firsthand how branding, atmosphere, and customer experience affect loyalty.
Gained communication, teamwork, and time-management skills.
Campus & Community Involvement
UNR & Reno/LV Community
Participated in NevadaFIT programs, Student Health Center events, and campus resources.
Engaged in Greek-life philanthropy events (ex: D-Hop fundraiser).
DJed events and managed music selection, reading crowds and tailoring experiences (transferable to audience targeting).
PROJECT HIGHLIGHTS
Brand Strategy Project – Numark DJ Controllers
• Analyzed target markets, product features, and competitive advantages
• Created segmentation tables, strategies, and promotional recommendations
Gerontology “Learning as an Older Adult” Research Project
• Conducted qualitative research
• Wrote simplified and academic-style reports on cognitive function, learning, and behavior
Content Writing Portfolio (Blog + Assignments)
• Created essays, outlines, reviews, and personal reflections
• Developed a blog “About Me,” product descriptions, and long-form writing
AWARDS & STRENGTHS
• Strong writer with a creative visual eye
• Ability to break down complex ideas for different audiences
• Experience analyzing consumers from both behavioral and cultural angles
INTERESTS
Advertising, branding, DJ/music culture, social media trends, consumer psychology, campus life, content creation, art & design, Reno/LV community events.
Social Media Content Creation
Create engaging digital content tailored to specific audiences across platforms like Instagram, TikTok, and Facebook. Skilled in writing captions, designing visuals, planning post calendars, and aligning content with brand voice and marketing goals. Focus on boosting engagement through trends, storytelling, and strategic timing.
DJ/event music selection
Experienced in reading the room and selecting music that matches the energy, demographic, and vibe of the event. Skilled at adjusting playlists in real time based on audience reactions, maintaining flow, and creating a consistent atmosphere. Understands how music choice influences mood, engagement, and overall event experience.
Advertising
Advertising is the practice of creating messages that promote products, services, or ideas to a target audience. It blends creativity, strategy, and consumer psychology to capture attention, shape perceptions, and motivate people to take action—whether that’s buying a product, supporting a cause, or engaging with a brand.
Blog
The more time we spend online, the more we realize that not everything on our screens is as honest as it seems. Between manipulated data, fake posts, AI-generated images, and increasingly believable scams, the digital world can feel like a minefield. And honestly? I’ve run into more problems than I ever expected.
One of the biggest issues I’ve noticed is how easily information can be manipulated to look completely real. Businesses and influencers edit numbers, inflate engagement, or present data in a way that hides the truth. I’ve seen “success charts” on social media that leave out important variables, ads that show impossible results, and product reviews that were clearly bought or written by bots. It can be hard to know what’s real when everything is designed to look polished and trustworthy.
But the part that became personal for me was when I ran into scams myself.
The first time it happened, it was a fake collaboration email from a brand I liked. The message looked professional, the links seemed legit, and they used real branding from the company. They asked me to “sign up” through their link for a sponsored partnership. What they actually wanted was my information—and potentially my money. It took me a minute to realize the website URL was slightly off and the Instagram page only had a handful of suspicious posts. If I hadn’t double-checked, I could’ve easily given away personal data.
Another time, I got a message claiming my account had been flagged for copyright issues. The link looked exactly like the login page of the platform it was pretending to be. This is where data manipulation becomes dangerous: scammers use real logos, stolen CSS, and copied layouts to create convincing clones. One wrong click, and they could access your entire digital life.
These experiences taught me how powerful data manipulation really is. It’s not just misinformation—it’s calculated, emotional, and often targeted. Scammers use psychological tricks: urgency, fear, opportunity, curiosity. They use familiarity to make you trust them, and they use design tools to make everything look official.
The real problems I’ve run into:
Almost giving out personal information to a fake brand deal
Clicking a near-perfect clone of a login page
Falling for misleading product claims
Seeing graphs or statistics online that intentionally hide the full story
Not knowing which reviews or comments are actually real
Feeling overwhelmed by how convincing scams have become
It’s frustrating, but it’s also eye-opening. These issues remind me how important digital literacy is—knowing how to verify sources, double-checking links, questioning “too good to be true” results, and recognizing emotional manipulation in online messages.
The internet is full of creativity and opportunity, but it also has traps. The more we understand how they work, the better we can protect ourselves and others. Data manipulation and scams aren’t going away, but awareness is one of the best defenses we have.
If you’ve ever run into a digital scam or misleading information, you’re definitely not alone. I’m still learning, but each experience makes me a little smarter—and a lot more careful.
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